# AJETO — M&A advisory for founder-led technology companies

Source: https://www.ajeto.xyz/ · Contact: petr@ajeto.xyz · Base: Prague, CZ

AJETO stands for Acquire · Join · Exit · Together. We advise founder-led technology companies on the sale of their business: we prepare the company, create buyer demand and negotiate through to signing. Boutique, sell-side mandates. Confidential, no obligation.

## At a glance
- Mandate: sell-side, majority or 100%
- Sector: technology and tech-enabled
- Buyers: strategic and financial, Europe and US
- Base: Prague, working cross-border

## What AJETO stands for
- Acquire: buyers who need what you built — approached deliberately, not blasted at a list.
- Join: rollover, earn-out, retention. What happens to you and your team after closing.
- Exit: a clean process that ends in a signature, not a year of conversations.
- Together: two partners on the deal from kick-off to closing. Never a junior team.

## What we do
A sale is won long before the term sheet — in how the company is positioned, which buyers are approached, and in what order.

- Exit readiness: cap table, IP chain of title, contracts, metrics — fixed before a buyer's diligence finds them.
- Positioning and equity story: what the company is worth to a specific acquirer, and how to say it. Model, narrative, data room.
- Buyer research and outreach: a short, researched list of acquirers with a concrete reason to move — approached under NDA, in sequence.
- Process and competitive tension: timelines, indicative offers, management meetings. Real alternatives are the only thing that moves price.
- Negotiation and deal structure: consideration mix, earn-out, escrow, warranties, lock-up. Price is one number among many.
- Due diligence and closing: we run the data room and Q&A so diligence does not stall the business, then drive SPA and closing.

Legal and commercial under one roof: AJETO leads the commercial process; the legal workstream is delivered by spectre.law (https://spectre.law). One team facing the buyer.

## How we work
Five stages, six to twelve months, one team the whole way.
1. Fit: a confidential conversation about the company and your timing. If selling now is the wrong move, we will say so.
2. Preparation: equity story, financial pack, data room, legal readiness. Four to eight weeks removing what a buyer would later discount.
3. Market: acquirers with a strategic reason to buy, approached under NDA in a sequence built for real competition.
4. Negotiation: indicative offers, then term sheets. Price, structure, earn-out and founder terms in parallel, with more than one party live.
5. Closing: buyer diligence, disclosure, SPA, signing, settlement.

## Track record
Deals our partners have led, on both sides of the table.
- Skrz / Slevomat → Secret Escapes (founder-led exit): Petr led Skrz.cz as co-owner and CEO through the sale and the integration after it. spectre was counsel on the wider Slevomat sale.
- Macaly (pre-revenue exit): sold with almost no revenue. The buyer paid for the feature set and the AI-first team behind it, under pressure from rivals who each knew only one would get it.
- DámeJídlo / Foodora → Delivery Hero (strategic sale): full legal lead on the sale of a leading Czech food-delivery platform to a global acquirer.
- IGNUM, IoT.Water (majority deals): majority transactions, rollovers and investment rounds across software, SaaS, e-commerce and deep tech.

## Is it for you
We take a small number of mandates a year.

Good fit:
- Founder-owned technology companies, where the founders control the decision.
- A sale is a real decision within 6–18 months.
- Something a buyer would pay for: product, team, customers, or a position they cannot build quickly.
- You want senior people personally on the deal.

Probably not a fit:
- You are raising capital, not selling.
- Pre-product or pre-team, with nothing an acquirer can absorb.
- You want a valuation opinion rather than a transaction.
- The company is in distress and the timeline is weeks.

## Team
- Jan Krabec, LL.M. — co-lead M&A adviser, lead counsel, managing partner of spectre.law. More than 17 years of M&A. Runs mandate leadership, process design, term sheets, legal structure and closing. https://www.linkedin.com/in/jankrabec/
- Petr Kováčik — co-lead M&A adviser, strategic positioning. Founder, operator and investor; sold his own company, now builds and backs others through BUDETO Studio (https://budeto.xyz). Runs positioning, buyer demand and the founder story. https://www.linkedin.com/in/petrkovacik/

## FAQ
Q: Is the first conversation confidential?
A: Yes. Nothing leaves the two of us, and we will sign an NDA before you share specifics. No buyer is approached without your go-ahead.

Q: How long does a sale take?
A: Typically six to twelve months: one to two of preparation, three to five in the market, two to three from term sheet to closing.

Q: What does it cost?
A: We work on a mandate basis and agree terms once we understand the transaction — its size, complexity and how much preparation it needs.

Q: Where do you find buyers?
A: A specific list for each mandate: strategic acquirers who need what you built, plus financial buyers where the profile fits, across Europe and the US. No mailing list.

Q: Do you also work with buyers?
A: Our default is sell-side. Where a founder wants to acquire instead, we will discuss a buy-side mandate — but never both sides of the same deal.

Q: How is this different from a big advisory firm?
A: Two partners, a handful of mandates a year, both in the room for every negotiation that matters.

## Contact
Email petr@ajeto.xyz with two or three lines about the company and your timing. Jan or Petr replies personally, usually within a working day. Everything you share is confidential; NDA on request; no buyer is contacted without your approval.

Legal services are provided exclusively by spectre.law s.r.o. © 2026 AJETO